Tue 13 Oct · 11:00 BST

Sam Conniff and Katherine Templar Lewis on stage

Free live masterclass 2026 research

PROCRASTINATION
NATION

IS AI ACCELERATING PROCRASTINATION MORE THAN TRANSFORMATION?
(SPOILER: YES, BUT HERE'S WHAT TO DO ABOUT IT.)

Eight in ten of us procrastinate the moment uncertainty hits.

Eight in a hundred use that same delay on purpose, and come back with something better.

Same behaviour, opposite outcome, and five years of research into 23,000+ professionals says the gap between them is trainable.

62% of professionals admit putting off an AI tool they knew would help them. The barrier was never access or training. It's hesitation, and hesitation can be measured and moved.

TUE 13 OCT 2026 / 11:00-12:00 BST / LIVE ONLINE / FREE

Save my seat → Limited places

Sam Conniff & Katherine Templar Lewis

Uncertainty Experts

“AN EXTRAORDINARY FEAT OF SCIENTIFIC STORYTELLING AND INSIGHT.”

Past attendee, Uncertainty Experts masterclass

"THE MOST DANGEROUS KIND OF BUSYNESS IS THE KIND THAT FEELS PRODUCTIVE."

WHAT HAPPENS
IN THE ROOM

A live experiment, run for the first time, in front of everyone (we hope it works). You'll place yourself on the four responses to uncertainty as it happens, not as a diagram on a slide.

WHAT YOU GET

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The findings first, so you're the one who can explain what's actually going on, not the one caught without an answer.

A simple way to name exactly where your team gets stuck, and what actually moves them through it.

Real stories, not case studies, the kind that land with people who've stopped listening to frameworks.

Reframes you can use with your team on Monday.

Early access to the full report, before it's published anywhere else.

BUILT FOR THE PEOPLE WHO HELP OTHERS MOVE

This session is for HR, L&D and people teams, and for any manager with influence over how their organisation trains and develops its leaders. If you're the person who has to help your leadership team make good calls when nobody has the full picture, this is for you.

HR L&D People teams Managers & leaders

YOUR HOSTS

SAM CONNIFF

Creator, Uncertainty Experts

Bestselling author of Be More Pirate and The Uncertainty Toolkit. Founder of Livity, the Queen's Award-winning youth marketing agency, and Don't Panic, the BAFTA and Cannes Lions-winning creative agency. He developed Uncertainty Experts with researchers at UCL, now delivered in partnership with Mediazoo.

KATHERINE TEMPLAR LEWIS

Chief Science Officer

Cognitive scientist and Chief Science Officer at Uncertainty Experts, and co-founder of Kinda Studios, a neuro-aesthetics lab. She brings the behavioural science behind the research to life on stage alongside Sam.

WHAT PEOPLE SAY ABOUT
OUR MASTERCLASSES

“

I attend a number of webinars on Leadership and Culture. This is the best I can recall. OUTSTANDING.

“

Absolutely outstanding - one of the most thoughtful and impactful workshops we've ever had. What set it apart was the combination of rigorous, evidence-based science with powerful storytelling and innovative thinking.

SAVE YOUR
SEAT

Procrastination Nation: a live masterclass with Uncertainty Experts and Mediazoo. Tuesday 13 October, 11:00-12:00 BST. Free. Live online. Limited places.

Registration takes under a minute in Microsoft Teams

The joining link lands straight in your calendar

Attendees get the full report before it's public

Save my seat in Teams →

SPACES ARE LIMITED.

Tuesday 13 October, 11:00-12:00 BST. Free, live online, and capped so the live experiment works.

UNCERTAINTY
EXPERTS

PROCRASTINATIONNATION

WHAT HAPPENSIN THE ROOM